Armadillo Travel Adventures (“Armadillo Travel Adventures,” “ATA,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect personal information.

This Privacy Policy explains how information may be collected and used when you visit our websites, use our Adventure Finder™ tools and quizzes, submit an inquiry or form, communicate with us, request travel planning services, or otherwise interact with Armadillo Travel Adventures.

1. Information We May Collect

We may collect information that you voluntarily provide to us, including:

• Name
• Email address
• Telephone number
• City, state, or general location
• Travel interests and preferences
• Preferred destinations
• Travel style and activity preferences
• Budget ranges
• Preferred travel dates or timeframes
• Group size or travel-party information
• Quiz, survey, and Adventure Finder™ responses
• Information submitted through contact forms, consultation requests, questionnaires, or other communications
• Other information you choose to provide

If you become a client and request travel planning or booking services, we may collect additional information necessary to research, arrange, manage, or service travel. Depending on the services requested, this may include traveler identification details, dates of birth, passport information, loyalty program information, accessibility requests, payment-related information, emergency contact information, and other information necessary to fulfill your travel arrangements.

We encourage you not to provide sensitive information unless it is reasonably necessary for the travel services you request.

2. Information Collected Automatically

When you visit our websites or use our online tools, certain information may be collected automatically by us or by service providers that support our website and online services. This may include:

• Internet Protocol (IP) address
• Browser type
• Device type
• Operating system
• Referring website or source
• Pages viewed
• Date and time of visits
• Approximate geographic location derived from an IP address
• Website interactions
• Cookie and similar technology data

This information may be used to operate our website, understand visitor activity, improve user experience, maintain security, and evaluate the effectiveness of our marketing and services.

3. Adventure Finder™ and Interactive Quizzes

Armadillo Travel Adventures offers interactive tools, including the Adventure Finder™ and specialized versions such as the Golf Adventure Finder™, to help users explore travel styles, preferences, experiences, and potential destination matches.

When you use an Adventure Finder™ tool, we may collect:

• Your quiz responses
• Travel interests and preferences
• Suggested travel style or profile
• Destination or experience preferences
• Contact information you voluntarily submit
• Technical and usage information associated with your interaction with the tool

We may use this information to:

• Generate personalized quiz results
• Suggest destinations, travel experiences, or trip styles
• Better understand your travel interests
• Respond to inquiries
• Provide personalized travel ideas or recommendations
• Improve our quizzes, services, and marketing
• Follow up with you when you have requested information or otherwise consented to communications

Adventure Finder™ results are intended for inspiration and general travel-planning purposes. Results do not constitute a guarantee that a particular destination, supplier, resort, tour, golf course, cruise, or other travel experience will be suitable or available.

4. Third-Party Quiz and Technology Providers

Some quizzes, forms, website functions, and interactive experiences may be hosted, embedded, processed, or supported by third-party service providers. For example, Adventure Finder™ experiences may use Opinion Stage or similar technology providers.

When you interact with an embedded or third-party-supported tool, information may be processed by that provider in accordance with its own privacy practices and applicable agreements.

The privacy policies of third-party providers govern their own collection and processing activities. Armadillo Travel Adventures’ Privacy Policy governs our collection and use of personal information that we receive or control.

We encourage you to review the privacy notices of third-party services when appropriate.

5. How We Use Personal Information

We may use personal information to:

• Respond to questions and inquiries
• Provide travel consultations
• Research, recommend, arrange, and manage travel
• Personalize destination and travel recommendations
• Generate or interpret Adventure Finder™ results
• Communicate about requested travel services
• Provide customer service
• Process and manage travel reservations
• Send administrative or transactional communications
• Send marketing communications where permitted by law
• Improve our website, quizzes, products, and services
• Analyze general engagement and website performance
• Protect against fraud, misuse, security threats, or unlawful activity
• Maintain business and transaction records
• Comply with legal and regulatory obligations
• Establish, exercise, or defend legal claims

6. How We May Share Information

We may share personal information when reasonably necessary to provide services, operate our business, or comply with legal obligations.

Recipients may include:

• Airlines
• Cruise lines
• Hotels and resorts
• Tour operators
• Destination management companies
• Transportation providers
• Travel insurance providers
• Excursion and activity providers
• Travel technology and reservation platforms
• Host agency or travel-industry partners involved in servicing a booking
• Payment-processing providers
• Website hosting and technology providers
• Quiz, form, survey, and customer-relationship-management providers
• Email and communications providers
• Professional advisors and service providers
• Government authorities or other parties when required or permitted by law

We may also disclose information when reasonably necessary to protect our rights, investigate fraud or security concerns, enforce agreements, or respond to lawful legal process.

Armadillo Travel Adventures does not sell personal information for monetary payment.

7. Travel Suppliers and International Data Transfers

Travel planning often requires personal information to be provided to travel suppliers and service providers located outside your home state or country.

When you request or purchase travel services, your information may be transferred to and processed by airlines, hotels, cruise lines, tour operators, destination management companies, transportation companies, government authorities, or other travel providers in the destinations involved in your trip.

Privacy and data-protection laws in those locations may differ from those in your home jurisdiction.

8. Cookies and Similar Technologies

Our websites and third-party service providers may use cookies, pixels, analytics technologies, embedded content, or similar tools to:

• Enable website functionality
• Remember preferences
• Understand website traffic
• Measure engagement
• Improve performance
• Maintain security
• Evaluate marketing effectiveness

Your browser may allow you to block or delete cookies. Disabling certain technologies may affect website functionality.

Because your site is hosted through WordPress.com and may use Jetpack-related functionality, it is particularly important not to pretend that ATA alone controls every technical data flow. Automattic publishes a separate notice explaining how it processes information about visitors to users’ sites, and Jetpack provides site owners with privacy-policy guidance for feature-specific data collection.

9. Email and Marketing Communications

If you choose to receive promotional communications from us, we may send travel inspiration, destination ideas, special offers, event information, or other marketing communications.

You may unsubscribe from marketing emails by using the unsubscribe link included in the message or by contacting us.

Even if you opt out of marketing communications, we may still send non-promotional communications related to active inquiries, bookings, transactions, or services you have requested.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide requested services
• Manage client and supplier relationships
• Maintain business and transaction records
• Meet accounting, tax, legal, insurance, and regulatory obligations
• Resolve disputes
• Enforce agreements
• Protect against fraud or misuse

Retention periods may vary depending on the type of information and the purpose for which it was collected.

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic communication, transmission method, or storage system can be guaranteed to be completely secure. The FTC’s small-business guidance recommends that businesses understand what information they hold, retain only what they need, protect it, dispose of it appropriately, and plan for security incidents.

12. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights concerning your personal information, which may include the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request information about certain disclosures or processing activities
• Withdraw consent where processing is based on consent
• Opt out of certain marketing communications

Not all rights apply in every circumstance or jurisdiction. We may need to verify your identity before fulfilling certain requests, and applicable law may permit or require us to retain certain information.

To submit a privacy-related request, contact us using the information below.

13. Children’s Privacy

Our websites, travel-planning services, and Adventure Finder™ tools are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13 without appropriate authorization. If you believe a child under 13 has provided personal information to us, please contact us so that we can review the matter and take appropriate action.

14. Third-Party Websites and Links

Our websites and communications may contain links to third-party websites, booking platforms, travel suppliers, social media services, or other external resources.

We are not responsible for the privacy, security, or content practices of third-party websites or services. We encourage you to review their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal obligations.

When we make changes, we will update the “Last Updated” date at the top of this policy. Material changes may be communicated through additional methods when appropriate or required by law.

16. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy-related request, contact:

Armadillo Travel Adventures
Kim Hilsabeck
Temple Terrace, Florida, United States
Phone: 813-340-7824
Website: Armadillo Travel Adventures